Personalization in search engines
As you can see from the video I posted days ago, about Eli Pariser’s speech about The Filter Bubble, every service on the web is starting to personalize our experience on it.
Today, I was looking for the impact personalization can have on Search Engine Optimization – on a search engine obviously! – and I found some ‘nice’ stuff.
Ok, I have to admit it: personalization in very useful, often really helps you finding what you’re looking for and it etc. But, there’s a dark side of the phenomenon: it’s hard to find something you’re not looking for. Continua a leggere



